Toga…Toga! At the recent ALFA International 2022 International Client Seminar, a man wearing a toga was found moderating the opening plenary session. Murphy & Grantland attorney Anthony Livoti’s attire was perfectly fitted for his role moderating: Friends, Romans, Countrymen, Lend Me Your Ears!: The Art of The Opening Statement.
Livoti addressed the use of storytelling to provide vivid imagery to communicate a client’s position to the jury. The opening, unlike a closing, does not deliver an argument but serves to introduce the theme. A compelling opening will employ the still relevant Aristotelian principles, ethos, pathos, and logos, to establish credibility and connect with the audience.
Over 200 lawyers and client representatives from the ALFA International network were in attendance from around the world to hear presentations on the Art of Storytelling